Talysis and Acosta Europe Launch Convenience Insight Partnership

DATE: 24 April, 2020 // BACK TO ARCHIVE »

We are delighted to announce the partnership between Acosta Europe and Talysis with the launch of The Convenience Insight Partnership. Providing access to the largest and most comprehensive panel of EPOS data specifically for the UK Convenience Channel.

The provision and analysis of store sales data has been pivotal in the decision making process for FMCG brands for years, however, this has mainly focused on the ‘Big Four’ grocers. Access to independent and accurate EPOS data from convenience stores, in the sample volumes necessary, has been near on impossible to source.

Through the Convenience Insight Partnership, brands now have a practical option to unlock valuable, quality assured data from the Convenience Channel that has no bias to any wholesaler, symbol group, demography or geographical area. With our panel of over 7,000 EPOS terminals, you can be sure that you are getting the best possible read of the Convenience Channel available.

Coronavirus and Convenience

Data in Convenience has never been more important than it is right now. The Coronavirus pandemic has changed shopper behaviour, brand loyalty and where shoppers are buying goods.

Our data shows that versus the past week there has been an increase in footfall of 7.7% however, this still represents a 25% reduction in footfall compared to pre-lockdown. Shoppers are spending more though, with an increase of 66% in basket spend, compared to pre-lockdown.

This snapshot shows the volatility in shopping behaviours, with an increasing number of consumers choosing their local Convenience store for more of their shopping needs. This means that it is vital for brands to understand and support this channel to ensure they are winning in Convenience.