Granular pricing and promotional insight for retailers, wholesalers and brands
 |
 |
“The huge media attention on food inflation & the cost-of-living crisis, is leading cash-strapped shoppers to be increasingly price-conscious. Our PriceCube tool makes it easier for operators in this sector to keep their finger on the pulse of pricing and promotional activity across retail, wholesale and discounters.”
Ed Roberts, Managing Director, Talysis Ltd
PriceCube collates price and promotional data for 1,000s of product lines across all FMCG categories within the UK and Irish retail and wholesale market. To develop even richer insights, it can be integrated with sales data, internal field sales data, or any other data sources, such as weather/seasonal events.
- An invaluable data tool for all retailers and wholesalers
- Drill down into brands and categories and assess whether you are under or over index vs your competitors
- Can be integrated with other data sources, such as margin, to fully understand the potential cost or impact of pricing investment
- Weekly frequency ensures timely understanding of market dynamics, enabling a faster reaction to minimise threats / capitalise on opportunities
- A full view of promotional activity every week, plus the analysis to support channel, pricing and promotional strategies and ultimately drive revenue growth
- Brand owners! SKU level pricing data gives you a clear understanding of your brand’s pricing across the market, and that of competitor products
Contact us today for a full demonstration of this exciting tool.
Talysis are a key partner for Britvic Ireland. Their expertise – from data supply to analysis & reporting to space planning – enables us to get the most from our market data and make better decisions. Their team are always a pleasure to work with.”
The Talysis space planning service has been invaluable to us. The team has helped us by providing extra resource and expertise on a number of projects, including undertaking range reviews which are essential in ensuring our stores are maximising the potential value of their retail space.”
Our category team have used Talysis for over 2 years now and it has been extremely beneficial for understanding the snacks category. The Talysis team have been brilliant in terms of setting up and customising reports to our specific needs. Helping us to further develop our understanding of the snacks category within BWG.”
By working with Talysis Ltd, we can ensure we are receiving reliable, accurate and detailed sales data that we can trust, which enables us to clearly understand how our brands are performing within the Irish convenience market.”