Talysis Launches New Weekly Pricing & Promotional Tool

DATE: 7 April, 2022 // BACK TO ARCHIVE »

Talysis Ltd has launched a new service designed to make it easy for brands to keep their fingers on the pulse of pricing and promotional activity across the Irish retail market.

PriceCube provides weekly SKU level pricing and promotional information on all FMCG categories, across the main Irish supermarkets, including Dunnes Stores & Tesco Ireland. The provision of data from Dunnes Stores is seen as hugely beneficial for brands operating in the Irish market, as this is the first time such insight has been available.

Accessed through an easy-to-use dynamic dashboard portal and designed with headline and drill down capability, PriceCube provides access to current and trended insight. To develop even richer insights, it can also be integrated with sales data, internal field sales data, or any other data sources (such as weather & seasonal events).

The new service offers multiple benefits for brands, including developing a clear understanding of brand and competitor pricing across the market, with a frequency that enables a swift reaction to minimise threats or capitalise on opportunities. It also generates a deeper understanding of promotional activity (timings of promotions, mechanic etc) & strategies across the market. In addition, the cost and time saving in reducing physical store auditing makes PriceCube an even more valuable proposition.

Ed Roberts, Managing Director, Talysis Ltd, explains:
“Our new PriceCube tool will enable brands to keep their finger on the pulse of retail pricing and promotional activity, quickly and easily. Updated weekly, it’s designed so key information is visible immediately on a platform which does not require technical expertise to use it.”

Suppliers can access an interactive demo of PriceCube, giving a flavour of the data, insights & capabilities available, via the website at www.price-cube.com. A full demonstration of the new tool can also be booked online.

At launch, PriceCube provides insight into the main Irish supermarket channel, with the introduction of PriceCube-UK and specialist Irish & UK channels scheduled for Summer 2022.