Talysis Announces Thrilling Sponsorship Of One Of Motor Sports’ Latest Emerging Talents

DATE: 6 December, 2021 // BACK TO ARCHIVE »

Talysis Ltd is delighted to announce its sponsorship of emerging professional racing driver Sam Callahan, who in 2022 will be amongst the elite of the elite taking part in the Ginetta GT4 Supercup as seen on ITV4!

Whilst most people may remember Sam as a contestant on popular TV show The X Factor, now, alongside his continued passion for music, he is pursuing another of his great passions since boyhood – motor racing – as part of race team Breakell Racing. This will be Sam’s inaugural year competing in the popular GT4 Supercup, Ginetta's flagship championship, which was watched by a huge total cumulative TV audience of 19 million and attended live by 400,000 people in 2019.

Talysis’s sponsorship will not only increase brand awareness of the rapidly growing business, with the company’s branding on the race car and racewear as well as supporting marketing and PR. But the package of benefits will also enable the company to host their clients and business partners face-to-face for the first time in over two years at exciting and different venues to enjoy corporate hospitality whilst watching Sam compete. There is also the opportunity to reward employees internally with exciting experiences such as the chance to drive ‘hot laps’ with Sam himself.

“At Talysis we are passionate about identifying and supporting new and emerging talent. We do this internally by providing opportunities for apprentices and graduates to take their first steps in their data science careers, and now we are delighted to broaden our scope by supporting and sponsoring new talent in other fields. Sam is extremely talented, passionate and driven, traits we look for at the heart of our business, and we can’t wait to support him on his journey in the Ginetta GT4 Supercup,” explained Ed Roberts, Managing Director, Talysis Ltd.