Providing specialist space planning resource on a short-term basis

DATE: 1 November, 2021 // BACK TO ARCHIVE »

Summary:

The space planning team at Talysis work with our client, an FMCG manufacturer in Ireland, operating as an extension of their in-house team when extra or specialist resource is required covering a range of projects.

Background:

Our client has an element of in-house space planning resource, however, at certain key times of the year the business required further resource as the result of additional projects, projects which required specialist support or seasonal / scheduled range reviews.

Solution:

The experienced space planning team at Talysis can offer short-term resource solutions, acting as an extension to the in-house resource. As specialists in their field, the Talysis team can also work on projects where their level of expertise, data analytics and know-how will ensure incremental benefits.

One such example was a project was where Talysis needed to replicate a retailer’s fixture layouts, to enable our client to easily extract data from the various planograms for further analysis. The Talysis team were able to recreate both historical and current versions of the planograms and help the client compare the two, to easily understand the differences in share of space for subcategories, brands, pack formats, etc. Without this the client would have been unable to get to the same level of accuracy for this critical analysis. As a result, the client was able to use the insights to go back to the retailer and constructively discuss current and future planograms, all with the evidence of real data.

Benefits:

As the client’s projects were one-offs, or short-term, they did not warrant the time and cost involved in recruiting and training a new member of the team. Having a short-term, specialist out-sourcing option is both time and cost effective. Plus, with access to Talysis’s experienced team, they can utilise their knowledge and skills to ensure they derive maximum value and insights, to complement their own internal space planning function.

“We feel like Talysis are part of the extended category team. I know that I can rely on their expertise to assist with anything from a large, complex space planning project to a quick piece of analysis, which is huge when the team is under pressure. Their support allows us to produce the best insights.” – Category Marketing Manager