Motor Fuel Group Partners Talysis To Launch Retail Data Solutions

DATE: 7 June, 2021 // BACK TO ARCHIVE »

The UK’s largest independent forecourt operator Motor Fuel Group (MFG) has partnered with retail specialists Talysis Ltd to launch game-changing retail data solutions designed to grow sales collaboratively with its forecourt shop suppliers in the UK.

The new data solutions will for the first time enable suppliers to derive in-depth insight and understanding into how their brands, their competitors and the wider category are performing across MFG’s portfolio of over 900 forecourt outlets.

The solutions will deliver unprecedented levels of data clarity, granularity, and insight for MFG and its suppliers. Whilst MFG has long had a wealth of retail sales data from across its portfolio, its usability had been limited as a result of the complex nature and inconsistent systems and reporting structures across the group. As data specialists, Talysis has been able to cleanse and segment the data ensuring it is consistent and accurate, and create easy-to-use tools which enable suppliers to quickly uncover insights from the wealth of data available.

A matrix of services will be launched over the next 18 months, with a range of entry levels to ensure the data is accessible to suppliers of all sizes. The first two solutions, launched to suppliers at the end of April, include a category performance insight tool which covers all key sales metrics on a rolling 2-year MAT basis, and a store benchmarking tool, ideal for drilling into distribution and availability gaps and opportunities at a store level. The pipeline of development will see further services follow in the coming months, including basket and transactional analysis, promotional insight and evaluations. There are also plans to integrate additional data sources, such as weather, which can provide richer insights for categories such as soft drinks. As well as ground-breaking insight into Uber Eats delivery data which is a service offered across a number of the outlets.

“We are delighted to launch a suite of data solutions which deliver access to an unprecedented level of performance insight from our retail stores. The breadth of data, its granularity and accuracy, all delivered through easy-to-use tools, will provide a game-changing degree of insight and understanding which will enable our suppliers to grow their businesses in collaboration with MFG.” said Anna Roddis, Trading Director, Motor Fuel Group. “Over 60 suppliers attended our online launch earlier this month, which reflects the importance this data delivers.”

“We are delighted to be partnering with MFG”, said Ed Roberts Managing Director, Talysis Ltd. “In an increasingly competitive market, data driven insights are critical to maximising a brand’s sales potential, and our aim is to provide MFG and its suppliers with the tools and insights they need to help them take commercial advantage.”