The biggest and most comprehensive insight solution for the UK Convenience Channel
The Convenience Channel in the UK continues to snowball in importance as shoppers move away from the “big weekly shop” to smaller, more frequent “meal for tonight” shops. In this diverse, disparate and until now, dark channel, brands have struggled to target the “right” stores for their execution or field teams.
The Convenience Insight Partnership is a partnership with Talysis, Acosta Europe and a host of convenience retailers, wholesalers & EPOS Providers, who have come together to shine a light on the Convenience channel in the UK. Powered by the largest and most comprehensive (quality checked) panel of convenience EPOS data and driven by the unrivalled, expert knowledge, expertise and application of the combined team; CIP enables brands to:
- Better understand this dynamic & critical channel & route to market
- Strategically activate activity in the channel
- Uncover specific insight into baskets, shoppers and regions
- Measure impact & activity
- Improve ROI & Efficiencies
Simply put, the Convenience Insight Partnership is your eyes and ears in this channel and gives your brand the confidence of getting the best source of data, delivered with the clearest insight to win in UK convenience.
Anthony Carr, Business Development Director at Acosta Europe said, “We are delighted to partner with Talysis, combining our respective experience and know-how to launch the Convenience Insight Partnership. Finding good quality data and insight for the Convenience Channel has been a consistent challenge for FMCG brand owners, with very limited options available. Now, we have a solution that will enable better understanding, better insight and ultimately better decision making within this sector.”
Ed Roberts, Managing Director of Talysis explained, “The scale of the Acosta business coupled with the niche application and experience of Talysis, today takes Convenience insight in the UK to a new level. With more stores, greater understanding and the capability to action the insight in store; the Convenience Insight Partnership opens up a whole new world of opportunity for convenience brands and retailers and we’re delighted to be part of it.”