Our recent Case Studies

We work with a number of major brands to help them unlock the potential of their data. The case studies below provide an insight into some recent projects.

Promotional / Scenario Planning Tool

Working with Molson Coors’ internal demand planning system(s), we created an integrated, dynamic scenario planning model which enables Account Managers to fully understand the impact a promotion (Mechanic, timing, compliance) would have on any one of their business metrics (Sales volume, profit, market share). With the automatic updating of epos actuals Molson Coors & their retailer customers have a live P&L account & forecast, which they use collaboratively for exceptional growth. Result: Greater impact of Promotional Budget, greater collaboration, enhanced return on investment.

Category Management

Working as an integral part of the BWG business, Talysis undertake the full functionality of the Category Management Department; Managing the process, Category Review Meetings, Insight generation, space planning, planogram implementation / compliance measurement. Result: Fully outsourced department & Sales Growth.

Field Sales Management

Working with store level data for Multiple, convenience and forecourt retailers in both Ireland & UK, we create & deliver a benchmarked, dashboard scorecard, to enable individual field sales reps to support store managers grow sales, through the identification of areas (sub categories, brands & skus) which over or under perform or experience availability issues (either on shelf or promotional). This is delivered with the added benefit of quantifying the return on investment from the field sales resource as appropriate at each level of the management hierarchy. Result: Sales growth, enhanced return on Field Sales investment, thought leadership, results based bonus scheme.

Report Automation

With a requirement to handle vast quantities of market research questionnaires, we created an automated solution to receive, store and then ‘slice & dice’ the appropriate information to the appropriate recipient; and deliver summary & detailed reporting. The whole process; Receipt to Reporting is performed in less than 24 hours!

Call File Optimisation

Working with the Mars’ Field Sales team; store level retailer data and Talysis expertise, we created a dynamic tool to understand the most appropriate stores for a rep to call on and then track the performance of the individual reps & teams to measure improvement. Using our latest Geo-technology, store clusters are identified and territories defined.

Insight

We engaged in a full strategic partnership to manage the insight process; end to end. From retrieval of data, through ordering, segmentation, analysis, insight generation and the creation of action plans to grow the business, launch NPD with excellence and provide support to the manufacturer: retailer relationship.