Talysis Specialise in the analysis, interpretation and application of retail sales data within FMCG categories.
Data continues to evolve and be generated and an ever increasing & accelerated pace. It took until 2003 for the world to generate the first 5 Billion Gigabytes of data; now that much is produced every 2 days, which means, that 90% of all data in the world today, was generated in the last 2 years! Being able to store, segment, compute & ultimately understand (the important insights) from all that data, quickly & efficiently is the difference between successful, proactive organisations and the rest.
In a retail sphere, only 20 years ago, markets were reported / measured through top line (eg. Total Grocery), bi monthly audits, this slowly evolved through the introduction & adoption of Epos systems into monthly market data and then through the availability of Key Account EPoS data to what we see today; live feeds of store & SKU level sales (& stock) data direct from retailer systems. The ability to harness the insight from these vast & disparate data sources and integrate them with other value enhancing feeds is what truly drives commercial success for our world class partners today.